The Victorian Minister for Tourism and Major Events, John Eren, has today confirmed that Real Madrid World of Football Experience will make its exciting world premiere in Melbourne this June, bringing football fever to the city ahead of the 2018 FIFA World Cup.
This means Melbourne will be the first city in the world to experience the new, state-of-the-art, touring football experience and exhibition about the greatest football club on Earth.
Real Madrid C.F., honoured by FIFA as the Best Club of the 20th Century, has won a record 12 European Club Championships and 33 Spanish Club Championships. Real Madrid World of Football Experience allows visitors to explore behind the scenes, feel the atmosphere and discover the culture of the world’s greatest football team as they go on a journey into over 116 years of sporting history.
Real Madrid World of Football Experience has been designed to engage football and sporting fans of all ages. Housed under the roof of a massive 50m x 30m (1,600 sqm) touring pavilion, located on the Melbourne Museum Plaza, it will feature unique physical and digital interactive experiences, an immersive 360˚ cinematic match day experience, an EA Sports FIFA Arena and a stunning collection of their most famous trophies and memorabilia.
The club’s remarkable 12 UEFA Champions trophies, the FIFA Club of the Century trophy, and the most treasured Ballon d’Or and Golden Boot trophies will all be on display together for the first time ever outside Madrid.
“We’re honoured Real Madrid has chosen Melbourne to make its world premiere of the Real Madrid World of Football Experience in June,” Minister Eren, said.
“Real Madrid are a titan of world football, and are no stranger to Melbourne – thrilling thousands of loyal fans at the MCG in 2015.”
“This special exhibition will celebrate the decorated and iconic history of this proud Spanish club and give Victorians an exclusive look behind the scenes.”
“With football fever and the FIFA World Cup just around the corner, this event will attract visitors from across the country – supporting jobs and boosting our major events calendar.”
The Real Madrid World of Football Experience offers four unique visitor zones. The Real Madrid C.F. Exhibition Zone offers incredible audio-visual displays and interactive technology to discover the Clubs’ historical journey and its unrivalled victories. Original memorabilia and trophies populate this visually spectacular zone. In the 360° Cinematic Match Day Experience Zone, visitors feel the passion and adrenaline pumping energy of Match Day from across the ages at Real Madrid’s famous home – Santiago Bernabéu Stadium. Next, experience the Come Play! Interactive Zone, loaded with physical, digital and playable technology, and test your power, speed and accuracy against the Real Madrid C.F. first team in the Skills Arena. Have fun in the EA Sports FIFA Arena and battle it out in the Fuzbol Battle Zone, a gigantic 16-person Fuzbol table. Finally, view the latest Real Madrid C.F. range and have your photo taken with Real Madrid C.F. players through green screen technology in the Real Madrid C.F. Merchandise Zone.
Following its debut in Melbourne, Real Madrid World of Football Experience will tour the world for five years, visiting a further 14 cities in a partnership between Real Madrid C.F. and two leading Australian entertainment companies, iEC Exhibitions! and TEG.
“Real Madrid C.F. has an incredible community of fans across the globe, with over 600 million fans worldwide, their fan base is unsurpassed by any other football club,” said Tony Cochrane, Founding Director of iEC Exhibitions!.
“Real Madrid World of Football global touring experience will allow visitors, through spectacular audio-visual displays, physical interactive experiences, playable gaming technologies and historical club memorabilia and trophies, to go behind the scenes to discover the spirit, passion, players and epic victories that make Real Madrid C.F. the Club of the Century.”
“However, Real Madrid World of Football Experience will not just target the Real Madrid C.F. community; it has been designed to attract and engage all fans of football, and sport, throughout the world. We are incredibly excited to start the world tour in Melbourne, a city that understands the place of sporting giants,” Mr Cochrane added.
Geoff Jones, CEO of TEG, Australasia’s leading ticketing, live entertainment and data analytics company, said: “The visitor experience will be a truly innovative way for Real Madrid C.F. to connect with its huge global fan base across Australia, Asia, and the Americas. Before this touring experience was devised, the only way to see first-hand the remarkable history of Real Madrid C.F. and its players was to visit the Santiago Bernabéu Stadium.”
“Now we are bringing that experience directly to fans, starting in Melbourne. I commend Minister John Eren and Visit Victoria for the vision and commitment to bring the world premiere to Australia’s sporting capital,” Jones said.
iEC! and TEG are delighted to announce that Mastercard is the official Australian partner of Real Madrid World of Football Experience.
Richard Wormald, Division President for Mastercard Australasia said, “Real Madrid is admired by millions of supporters around the world for the passion and energy they bring to each and every game. We are incredibly excited to help bring another world class sporting event to Melbourne and know that it will be a priceless experience for the sporting community across Australia and the region.”
Melbourne only for a limited season commencing Saturday, June 9 in the World of Football Touring Pavilion, located at Melbourne Museum Plaza.
Tickets on sale through Ticketek March 22nd from 2pm (AEDT)
Tickets starting from $19.50
For more information visit: http://www.RealMadridWOF.com/
Venue: World of Football Pavilion located at Melbourne Museum Plaza, 9 Nicholson Street, Carlton, VIC 3053
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Further information:
Kyle Patterson
Head of Communications and Corporate Affairs, TEG
E: kylep@t-e-g.com.au
M: 0412 193 148
Cody Lynch
Media & Communications Manager, Visit Victoria
E: cody.lynch@visitvictoria.com.au
M: 0411 104 567
Jackie Smiles, Flourish PR
E: Jackie@flourishpr.com
M: 0432 067 042
Lauren Redpath, Flourish PR
E: lauren@flourishpr.com
M: 0475 469 625