86M+ Impressions | 353 Pieces of Coverage | 100% Positive Coverage

We worked alongside out client Avalon Airport to organise and celebrate the arrival of the first new domestic airline to land in Victoria in 16 years, while driving ticket sales over the following 6 – 8 weeks.

A launch event was held on 21 February 2023, supported with an onsite activation. The welcome celebration was attended by over 300 people and all major media outlets across TV, radio, print and online, as well as supporting partnerships with broadcast (3AW), local media (Geelong Advertiser) and social media coverage.

Because with Bonza, they’re here for Allstralia.